newsletter

Danone Health Water X MEIYIJIA Limited Edition

Danone Health Water X MEIYIJIA Limited Edition

Danone X Meiyijia launched a limited edition bottled water for targeting young people, aiming to convey the message ‘youths drink more fine water and living fun’, which has reinforced the emotional resonance between the brand products and consumers. Box designed a series of packaging by applying three theme: City, Forest and Ocean, to show the interesting life of youths. Through special technique and multi-perspectives to emphasize the young lifestyle and making each bottle “unique” with a strong contrast of color for improving the brand awareness.

CREDIT

  • Design Agency: Box Brand Design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Danone Health Water X MEIYIJIA Limited Edition
  • Brand / Project Name: Danone
  • Strategic Deliverables: Research / Insight
  • Design Deliverables: Packaging Design
  • Location: Hong Kong
  • Market Country: China
  • Market Region: Asia
  • Product Category: Beverages
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Plastic

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
6
Good
Vote
3
Bad
Vote
1
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
3
Good
Vote
3
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
1
Good
Vote
4
Bad
Vote
1