Danke is a brazilian chocolate brand born in 2019 with more than a hundred years of tradition in the making of chocolate. Danke makes bean to bar chocolate with respect for the environment and respect for those who cultivate cacao,. it works closely with small farmers in Pará who respects the long processes in the making of bean to bar chocolate. It’s produced with high technology, compromised with fair trade, family agriculture and child labour free.
The challenge was to make Danke’s Easter eggs the perfect gift on kids and adults flavors and to help the brand stand out on shelf during the most competitive season for chocolates. Since the brand doesn’t invest much in media, the packaging was responsible for telling the whole brands story.
We worked around the concept “From our family to yours”. For the adult flavors, we developed custom vintage style illustrations inspired by Easter postcards from the end of of 19th century. The brand honors their farmers families partners by representing them as rabbits in cacao farms and putting them on center stage.
For the kids flavours we searched for great impact on shelves with custom illustrated close-ups of cute rabbits, We looked for a playful and simple image that talked directly to consumers meters away from the shelves. The illustrations combined with golden foil and the pastel brand colours brings the family’s European tradition, craft and care necessary to produce high quality chocolate. It’s a premium experience that incorporates the brand’s story.
- Agency/Creative: Nata Design
- Article Title: Danke’s Easter Collection Created by Nata Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: São Paulo
- Market Region: South America
- Project Deliverables: Illustration, Packaging Design
- Format: Case
- Substrate: Pulp Carton
- Industry: Food/Beverage
- Keywords: Brazilian bean to bar chocolate easter eggs
Creative Director: Renata Alcantara
Copy: Caroline Freire
Illustration: Marina reis