OUI STUDIOS – Limoncello Concept
“Modern and clean packaging design for small limoncello bottles. Since the eyes are the first to pass judgement of the product you consider to buy, OUI STUDIOS wanted to design labels that would capture the crisp and bright flavour of this refreshing drink, hopefully making the experience of drinking it more intense. The labels are yellow on one side and white on the other, while the name of the drink is written with bold playful serif letters. To enhance the feeling of playfulness, we created a slogan for these bottles, saying; When life gives you lemons, make limoncello! Cheers!”
CREDIT
- Agency/Creative: OUI STUDIOS
- Article Title: Danish Limoncello Packaging Design Concept
- Organisation/Entity: Freelance Concept / Non Published
- Project Type: Packaging
- Agency/Creative Country: Denmark
- Market Region: Europe
- Format: Bottle
- Substrate: Glass, Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
