Special Edition – A Label Design That Tells Stories
With the Special Edition, our manufactory consciously sets itself apart from the masses – not only through the handcrafted quality of the rum but also with a unique and extraordinary label design. The specially developed label shape breaks away from classic standards and creates a visual distinction from the mainstream. At first glance, it signals: This is real craftsmanship – not an industrial product, but a manufactory creation with soul.
The design is a true work of art, full of colors, details, and illustrations that take the viewer on a journey of discovery. Each graphic tells a story about the rum, its origin, its aromas, and the passion with which it was created. We have deliberately chosen a completely new and independent design that creates its own brand world – a range that possesses its own identity and reflects the evolution of our craftsmanship.
This design has been applied to three different rum varieties, making the entire edition recognizable as a cohesive unit while preserving the individual character of each variety. The creative execution highlights the craftsmanship’s progression – a successful fusion of tradition and modernity, of attention to detail and innovative design.
However, the label is more than just a visual wrapper – it evokes emotions, sparks curiosity, and creates a direct connection with its buyers. The vibrant design draws attention, encourages exploration, and remains memorable. Each bottle thus becomes not only a taste experience but also a visual delight.
At the same time, the label carries a strong gift character – ideal for connoisseurs looking for something special. The Special Edition invites you to rediscover rum, to give it as a gift, and to share it – a concept that unites enjoyment, craftsmanship, and emotion.
With this design, we are setting new standards and emphasizing our commitment: craftsmanship over mass production, art over convention, individuality over uniformity. The Special Edition is more than just a rum collection – it is a statement. Cheers!
CREDIT
- Agency/Creative: Daniela Merkel Design
- Article Title: Daniela Merkel Design Elevates Special Edition Rum with Artistic Label Storytelling
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: Düsseldorf
- Market Region: Europe
- Project Deliverables: Label Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: packaging design, label design, special edition, rum design, etikettendesign, Verpackungsdesign
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Credits:
Designer: Daniela Merkel