The most recognizable brands in the world all have one thing in common: they have logos that are easily recognizable, timeless, and useful. while that’s true frankly it’s not what the logo is all about. you’ve seen them: logos that are little more than a stylized letter or a clever pun. These logos are incredibly memorable and will stick in your mind for years to come. A logo is the visual representation of a company’s identity. Your logo is a reflection of your business. It’s the first thing a potential customer sees and can have an enormous impact on their impression of your company. The logo is what distinguishes a company from its competitors and gives it a personality. But logos have become complicated, cluttered, and hard to remember. Many companies have not given their logo any thought. And brand recognition is important. It doesn’t matter how great your product is if nobody knows about it.
Our idea for a Minimal Logo in this particular saffron brand was to use the most common and memorable elements to represent the brand as a plain symbol but to also make it. General elements such as (!, @, $,?, , …) that have the same meaning and concept all over the world are associated with risks for branding that if the desired collection can do well of these elements in the visual identity (Office papers, decorations, websites, social networks, packaging, and advertising) will definitely have a lasting logo.
We have a different look at saffron flowers, maybe we can boldly say that no one has ever looked at this product! Only 3 red dots showed the red color and purity and originality of saffron without showing extra red.