Dando Projects Create Gin Packaging for Thinkers Distillery
Dando Projects, with studios in Brooklyn, New York and West Hollywood, Los Angeles, specialize in unique and eye catching brands. Dando Projects brings fresh eyes and creative minds to the alcohol beverage segment. They have been creating one of a kind brands and packaging for over 10 years with backgrounds in fashion, photography and magazine publishing. Dando Projects principals are Oona Hart leading the Art Direction and Danny Timmins doing Project Management. The two founders work closely with clients to realize the brand manifestation that reflects their hard work. Dando Projects partnered with Thinkers to bring their brand to consumers in innovative packaging. These gin packages are show stoppers and invite the consumer to spend some time with the brand.
Thinkers Distillery, located in the historic Mehane Yehuda Market of Jerusalem Israel, crafts perfect Gins. They take the concept of furthering, to make something better, as a challenge and inspiration. The water used in distillation is gathered from the desert air, using Watergen technology. Botanicals are local. The packaging reflects the passion and attention to detail of the gin project. The bespoke colored glass bottles twist like the winding streets of Jerusalem. The embossed and foiled label made of luxurious paper relays the brand with unique illustrations. The hand painted metal coin adorns the center of the bottle, showing the logo and motto, ‘to think is to live’. The metal neck collar asks in Hebrew, ‘who is wise, one who learns from every person’. The custom wooden closure with a spinning metal ring rounds out the package.
Thinkers pushes the boundaries of distilling, inhabiting the their mindset and mission of Furthering. Thinkers takes what has been learned and pushes to the next place. The Furthered gins exhibit local botanicals, water drawn from the desert air, copper and column distillation. The packaging is one of a kind, mirroring the quality of the gin.
Market – Direct To Consumer in Israel. Targeting top bars in Jerusalem and Tel Aviv. On premise sales. Expanding to the US market. Deliverables – Unique Bottle, on bottle dressings, label, closure. Results – Attention and notoriety in Israel. Capturing the market. Key Strategic Decisions – Pushing the envelope at all points to achieve the most creative packaging possible.
- Agency/Creative: Dando Projects
- Article Title: Dando Projects Create Gin Packaging for Thinkers Distillery
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Market Region: Middle East
- Project Deliverables: Brand Architecture, Branding, Graphic Design, Packaging Design, Product Architecture
- Format: Bottle
- Substrate: Glass Bottle, Metal, Pulp Paper, Wood