As 2020 has shown, life without major events is boring enough – we sorely lack special moments. But this quiet time was used by our client to transform his business and reach a new level. Biletum is a new global ticket distributor, combining the wellknown services TicketForEvent and Expo Promoter, which since 2007 have helped create business events and major exhibitions, attract visitors and sell tickets in the markets of Ukraine, Russia, Europe and China. Biletum is aimed to become the main center of attraction for the organizers of major business events in the Eastern hemisphere.

To support the new brand strategy and attract new users Biletum required a new fresh Identity, which we were assigned to develop. In addition to classic carriers as merchandise and printed materials, we have focused on digital carriers – from the design of social media templates to a universal digital banner system.

An event is the point at which everything most important happens. Communication, meetings, summing up or the beginning of a new path. This is the moment in which life is flourishing here and now. Move forward with this simple idea, we created a logo in which the dynamics of communication, a pulsating halo of impressions and fireworks of a joyful final combined. In the center there is an empty area. It is the moment of waiting, anticipation and space for everyone’s own goals. Identity continues the idea of the logo and invites you to fill your life with bright events whether you are an organiser or a visitor.