Dalì, a leader company in guided surgery technology, has a clear mission: to drive progress in the dental technology sector, transcending conventional boundaries, to deliver medical solutions that are not only functional but also aesthetic and centered on empathy.

To embody this ambition, Amedani Studio crafted a visual identity that communicates both precision and innovation, while honoring the human side of healthcare.

The new logotype, characterized by clean lines and sharp geometric shapes, reflects the functionality and modernity that define the brand. A distinctive design feature is the three-dimensional monogram, which adds visual depth to the brand identity, inspired by 3D modeling and representing Dalì’s ongoing commitment to innovation.

To emphasize Dalì’s reliability and sensitivity, Amedani Studio selected a color palette that is unusual for the dental technology sector. Warm hues, like ochre and pine green, complement a neutral base, conveying warmth and appeal while moving away from the traditionally cool tones associated with cleanliness and modernity in the field.

To ensure clear and immediate communication, Amedani Studio chose a monospaced font designed for code and optimized for readability. This typographic choice, combined with a carefully structured visual hierarchy, enhances the accessibility of information, reinforcing Dalì’s positioning as an approachable, professional brand. In product visuals, clean lines and technical details echo the aesthetic of technical drawing, offering a minimalist and precise view of medical devices.

Dalì’s new brand identity invites us to see healthcare as an opportunity to merge art and science, creating a reality where beauty and innovation are placed at the service of people and their well-being.