Daisy is a modern pet grooming brand based in Dubai, created to reimagine the way pet care is experienced by both pets and their owners. Designed as a mobile grooming service, Daisy brings convenience directly to the doorstep while elevating the experience through thoughtful design, warmth, and personality.

The brand identity balances playfulness and approachability with a premium aesthetic that aligns with Dubai’s contemporary lifestyle. Inspired by the name itself — which comes from the owner’s dog — Daisy was developed around the idea of a friendly, character-led brand that feels familiar, comforting, and full of life. A playful dog character becomes the face of the brand, reinforcing emotional connection, trust, and joy.

Visually, the identity draws inspiration from grooming essentials such as soap and foam, translating them into soft forms, fluid illustrations, and a clean yet expressive logo. The daisy flower motif is subtly integrated to communicate gentleness, care, and freshness, while bold typography and confident messaging ensure the brand remains distinctive and memorable. Every element is designed to support the core promise: treating pets with kindness, comfort, and respect — beyond conventional standards.

Daisy extends consistently across all touchpoints, from eye-catching slogans on grooming vans to a seamless digital experience that allows pet parents to book services and shop pet essentials with ease. The brand is positioned not just as a service, but as a trusted companion in a pet’s everyday life.

This case study presents the complete branding journey, including logo design, visual identity system, slogans, character development, digital presence, and real-world applications. It highlights how thoughtful branding can transform routine grooming into an experience built on care, trust, and emotional connection.