Dairy product line made with happy goat milk from La Rioja
Cambarilla de Camero Viejo is a project of an entrepreneur with positive attitude and contagious motivation, who came back to her origins, and create an artisanal Cheese brand which products are exclusively made with goat milk (different cheeses and yogurt from Camero) to place value on the resources and singularity of her familiar origins (Camero Viejo).
Personalized shapes to achieve a unique and consistent identification
Starting from the most identifying forms of the cheese products: wedge, round… and composition of the landscape, we create irregular forms that shape a conceptual and exclusive symbol. We add a creative typography that reminds the artisanal and traditional nature of the brand face to the irregularity of the symbol, building a balance between both in the corporate identity.
From happy goats, to a simple and dynamic packaging
The packaging lines are developed following a concept based on product origin, happy goats that grow up and pasture in La Rioja’s landscape. This idea is reflected on the packaging using the dynamic and irregular graphic forms of the identity.
To active the visual identity attributes as honestity, quality, tradition, character, it was necessary an identity proposal capable of translate a simple graphic idea to identify the different product lines and could be a reflection on the product line, and coherence design.
The chromatic, a coherence interpretation of the origins
To decide the chromatic, it was necessary to represent different tonality related to local landscapes, where the brand develops its activity, and where goats pasture happily: at the Leza’s River canyon in La Rioja.
Green, ochre and orange tonalities that combine to create a coherence and representative balance in the composition resultant.
Bang. Branding develops its work based on study of the deepest identity of a brand, that show up from the definition of its unique personality.
- Agency/Creative: Bang.Branding
- Article Title: Dairy Product Line Made with Happy Goat Milk from La Rioja
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Brand World, Branding, Graphic Design, Packaging Design
- Keywords: identity, logo, packaging, branding