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Dairy and Gluten Free Spread Packaging Redesign

Dairy and Gluten Free Spread Packaging Redesign

WowMe Design – Kerry Foods PURE spreads

 WowMe Design is pure genius. Kerry Foods briefed WowMe to create a new look for their PURE dairy free spreads.With the growing trend for plant-based dairy-free alternatives within the shopping baskets of mindful eaters, WowMe were asked to create a new look for Kerry’s range of dairy and gluten free spreads.Andy White, Creative Director of WowMe Design remarked, “You only need to visit the butter and spreads aisle in the supermarket to see the huge array of choice, it’s a very busy category. For Kerry’s PURE spreads we needed to ensure that the new design had real shelf-standout at the same time also having a clean uncluttered look” He added, “all whilst ensuring that the free-from benefits are clearly featured, all helping the consumer feel empowered by their choice. We believe that what we have created is the best in class.” The new packs are now on shelves in all major retailers across the UK.”

CREDIT

  • Design Agency: WowMe Design
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: Dairy and Gluten Free Spread Packaging Redesign
  • Brand / Project Name:  Kerry Foods PURE spreads
  • External Design Credits:  Creative Director Andy White
  • Project Type: Consumer Brand Redesign
  • Strategic Deliverables: Consumer Tone of Voice, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Graphic Packaging Design
  • Location:  United Kingdom
  • Market Country:  United Kingdom
  • Market Region:  Europe
  • Product Category: Frozen Food
  • Consumer Packaging Format: Pot
  • Consumer Substrate / Material: Plastic

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