Daily Yolk is the brunch spot we wish existed. A cozy little haven made for lazy mornings, golden eggs, and eating breakfast way past breakfast time. It’s not just about food, it’s about a feeling: slow, sunny, and just the right amount of cheeky. The kind of place that doesn’t hurry you out the door but encourages you to linger, sip, and enjoy whatever pace your day calls for.
Daily Yolk is the place where you go when you roll out of bed at noon and still want pancakes, because eggs don’t check the clock. The place where you go when you’re not a morning person, just a breakfast one. It’s where late risers and brunch lovers feel right at home. A space that welcomes messy hair, second coffees, and extra sides of toast.
Visually, Daily Yolk mixes bold, rounded type with soft shapes, buttery colors, and fun illustrations, such as marching eggs and sleepy omelettes. It’s casual, a bit nostalgic, and designed to make you smile before your first bite. Because brunch should never be boring. It should feel like a weekend, even on a Wednesday: warm, familiar, and full of personality.
The visual identity leans into that energy: warm, welcoming, and a little offbeat. Confident typography meets gentle curves, while the golden palette brings comfort and light. The hand-drawn details and cute characters give the brand personality, charm, and a sense of humor. It all adds up to something that feels familiar but fresh — a bright, happy space where breakfast always belongs and everyone feels invited.
CREDIT
- Agency/Creative: Leyma Design
- Article Title: Daily Yolk – A Cheeky Visual Identity for an All-Day Breakfast Club by Leyma Design
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Spain
- Agency/Creative City: San Sebastián
- Market Region: Europe, North America
- Project Deliverables: Animation, Art Direction, Brand Design, Character Design, Graphic Design, Identity System, Illustration, Logo Design
- Industry: Hospitality
- Keywords: character design, visual identity, fun logo, branding, bran design, logo animation, animated logo, character animation, logo maskot, maskot design, cheeky branding, fun branding
-
Credits:
Creative Director & Graphic Designer: Leyre San Miguel Iribar
Creative Director: Matthew Townsend
