We are thrilled to present the new graphic capsule created for Da Nolita! In collaboration with the client, we have brought to life a visual refresh inspired by old-school tattoo art, blending tradition with a contemporary twist. We developed a system of illustrations that celebrates the best of Italian cuisine: cherubs, hearts beating with passion for great food, swallows flying among wine glasses and drinks. This unique collection gives the brand a bold and timeless identity, capturing the spirit and soul of Da Nolita.

We had so much fun designing numerous tattoo-inspired graphics, which we then mixed with iconic symbols of Italian cuisine and Da Nolita’s signature dishes. Once the color scheme was chosen, we applied this vibrant visual language to a variety of materials, including food and drink menus, apparel such as t-shirts and hats, pizza boxes, and visuals for social media. Every element of the design was thoughtfully crafted to reflect Da Nolita’s unique style and energy.

If you attended the launch of Da Nolita’s new image in Casablanca, you might have noticed a tattoo artist on-site, ready to give you an authentic tattoo experience. How cool is that? This touch adds an exciting and interactive dimension to the event, perfectly aligning with the bold and daring essence of the brand. From the carefully curated graphic elements to the dynamic visual storytelling, this collection truly encapsulates the vibrant, passionate, and contemporary spirit of Da Nolita.