Da Nolita is an italian restaurant in Casablanca, Morocco, be found in the vibrant neighbourhood Gauthier. Da Nolita is located in an old Italian palace that was recently discovered after being abounded for 60 years and now transformed in a restaurant.
In the restaurant, we find a perfect blend of vintage interiors, pop objects and urban design. The same contrast that we tried to create with graphic design.
Da Nolita proposes a simple menu based on genuine Italian food: appetizers focused on Italian products (Burrata, Parma ham…), pasta dishes such as (Risotto, Linguine, Maccheroni…) and meat with a creative dessert menu. Last but not least is the Neapolitan crust pizza thanks to the Executive Chef Gennaro Nasti, third place in the ranking of the best pizzerias in Europe for 50TopPizza edition 2020 (with Bijou – Montmartre-Paris) and Pizza of the Year 2020 – Solania Award.
Da Nolita is the ﬁrst restaurant in Morocco to feature a vinyl record collection and a premium handmade rotary mixer. The music selection is focused on Italo / Funky discs.
The Da Nolita’s rebranding design from Jona Sbarzaglia studio, combines italy and funky music with feminine lines.
The concept playing with colors, lines and typography to create a funky dance but with a style reminiscent of southern Italy. The typography mixes Italian style with musical funky fonts. The logotype “Da Nolita” has been characterized by lines and ligatures, its minimalism contrasts with the font “very sinuous ” used for headline and texture.
We found the south of italy in illustrations and color. To give an ironic and pop touch we illustrated the typical italian dishes: pizza, spaghetti, tomatoes etc. with unusual colors.
We also playing with the funky font for create, typographical patterns and 2 colors background with soft and sexy shapes.
For Da Nolita we designed, Logotype, Key visual, social network master, food and wine menu, event posters, flyers, coasters and pizza box.
- Agency/Creative: Jona Sbarzaglia Studio
- Article Title: Da Nolita Italian Restaurant Branding by Jona Sbarzaglia Studio
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Faenza
- Market Region: Africa
- Project Deliverables: Art Direction, Brand Architecture, Brand Design, Brand Identity, Brand Redesign, Graphic Design, Illustration, Typography
- Industry: Food/Beverage
- Keywords: WBDS Creative Design Awards 2022/23
Art Director: Jona Sbarzaglia