“Think Packaging: “Forget the traditional method of transferring the yolk between cracked egg shells… and the mess, broken yolks and floating shells that go with it. YOLKR is an innovative and stylish way of separating egg yolks from whites. Basically, it sucks… but in a good way!
It was my task to design the packaging for this ridiculously good looking kitchen item. The brief had some vital features to be considered: 1: Keep the beauty of the product – to have it shown as much as possible and able to be touched/squeezed. 2: Preferably the ability to hang or sit nicely in-stores.
I went through a few options (see hand cut concepts & pack testing below)
The final single YOLKR package had it all. Once this little beauty was complete I then created a few point of sale pieces and a transit display too. With my structural part finished I handed the baton to my friends at Curious Design and they knocked it out of the park!”
“Curious Design: ‘When our client’s first words about his product was that ‘it sucks’, it was a little disconcerting…..
However after seeing this beautiful little device that makes separating egg yolks from whites, quick easy and clean-it all made sense!
Think Packaging‘s Mat Bogust provided the inspiration-by designing a very contemporary physical construction that showcased the ergonomic beauty of the YOLKR. Curious Design then complemented that with sophisticated graphics, to create an uber cool presentation.