We’re a curious bunch. It’s what leads us to explore, to try the untried, and to ask questions. Like, do goldfish fart? Do bees have knees? And how do all those holes get into Swiss cheese? It’s that feeling of wonder that makes learning fun.
Research shows that learning for fun improves children’s wellbeing, social skills, creativity, confidence, and resilience. Yet, for many, poverty and inequality are standing in their way.
By 2030, it’s thought that as many as one in three children in Scotland will be growing up in poverty. When families are struggling to cover the cost of food and energy bills, buying art supplies for their kids or paying for them to join a dance class becomes out of reach.
But what if every child had the opportunity to learn for fun and pursue their ambitions to the fullest?
That’s where Scottish charity Curiosity Collective come in.They give children, whose lives are impacted by inequality, the freedom to explore a world of learning beyond the classroom. Whether that’s supporting children and families to take part in fun activities at home, or teaming up with local communities to turn everyday places into accessible learning spaces.
The charity needed a brand voice as bold as their vision. A voice that encourages children to follow their curiosity, cheers them on and speaks up for their right to learn.
What does curiosity sound like?
If curiosity had a voice, what would it say? We asked the most curious people we know – kids. Their weird and wonderful questions, about themselves and the world around them, inspired a playful and uplifting voice that speaks to children and grown-ups alike.
Written in the style of a children’s rhyming book, the brand film brings these questions to life through our curious characters: Charlie, Farleigh, Harley, and Roy.
Speaking up for kids
Curiosity Collective’s voice does more than speak for the brand. It speaks up for children’s right to learn, play and express themselves. It amplifies their voices, so they have a say in what – and how – they learn. And it serves to rally supporters, from government bodies and schools to non-profit partners and funders.
Energised by the charity’s uplifting vision for the future, social enterprises, mental health charities, family support organisations and food banks have teamed up with
Curiosity Collective to bring out-of-school learning to more children across Scotland.
They’ve also attracted funding from the Scottish Children’s Lottery to grow their network of local partners.
Speaking about the new voice, Neil Mathers, CEO of Curiosity Collective said:
“Our brand voice speaks to who we are and the change we want to make happen. It’s helping us to tell our story in a creative and inspiring way”.
- Agency/Creative: Kirsten Murray
- Article Title: Curiosity Collective – Writing for Tone of Voice
- Organisation/Entity: Creative, Freelance
- Project Type: Writing
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Aberdeen
- Industry: Education
- Keywords: WBDS Creative Design Awards 2022/23