Cuca is a brand that stands out for its innovative and inclusive approach in a market that has historically been marked by taboos and prejudices regarding sexuality. As a sex shop, it offers a wide variety of products related to sexuality and health, such as vibrators, lubricants, condoms, sexual stimulants and intimate hygiene products.
However, Cuca’s differential goes beyond the products it offers. The brand seeks to be a safe and welcoming space for people to speak openly about their issues related to sexuality and health. She understands that these topics are often treated with shame, taboo and misinformation, which can lead to health and well-being problems.
For this reason, Cuca strives to provide accurate and reliable information on sexuality and health, as well as to break taboos and prejudices in relation to these topics. She is not afraid to speak out on issues that are considered controversial or controversial, such as sexual diversity, alternative sexual practices and reproductive health.
Furthermore, Cuca is an inclusive brand that values diversity and gender equality. It strives to cater to different audiences and needs, offering products and services to people of all sexual orientations, gender identities, ages and physical conditions.
Cuca’s approach is subtle, fun and relaxed, which helps make the subject of sexuality more accessible and less intimidating for people. It seeks to demystify taboos and prejudices regarding sexuality, promoting a healthier, more positive and inclusive approach to these topics.
- Agency/Creative: Icaro Saldanha
- Article Title: Cuca Sexshop Brand Design
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: São Paulo
- Market Region: South America
- Project Deliverables: Brand Design
- Industry: Fashion
- Keywords: Sexshop Body Positive SexPositive
Art Director: Icaro Saldanha