CryptX emerged as a visionary endeavor to redefine the recreational landscape through offering a blend of online and offline engaging activites to create a unique immersive experience for its clientele. A passion project for its founder, the brand aims to cater to a discerning clientele seeking unparalleled luxury and exclusivity. The core challenge was to translate this elite vision into a tangible brand identity that resonated with a high net worth audience, comprising primarily affluent families and social groups.

Central to the brief was the imperative to evoke a sense of immense mystery, power, and elegance. This enigmatic quality was to be the cornerstone of the brand’s personality, intriguing the target audience and inviting them to uncover the hidden world of CryptX. The space itself was envisioned as a haven of opulence, offering a diverse range of premium recreational services including snooker, online gaming, private cinematic experience, board games attic and co-working facilities.

Our role was to develop a brand identity that not only encapsulated the essence of luxury but also successfully conveyed the desired air of mystery. The design process involved a deep dive into the target audience’s psyche, understanding their aspirations, and translating them into visual and experiential cues. The resulting brand identity was more than just a visual representation; it was a carefully crafted narrative that promised an extraordinary experience.

By successfully marrying luxury with intrigue, CryptX has positioned itself as a coveted destination for those seeking an elevated leisure as well as a one-of-a-kind escape from the ordinary experience. The brand identity has been instrumental in establishing CryptX as a market leader as well as a monopolistic brand, attracting a loyal clientele and generating significant buzz within the target demographic.

This project stands as a testament to the power of design in shaping brand perception and driving business success. It represents a harmonious blend of creativity, strategy, and an in-depth understanding of the client’s vision. We created their brand strategy from scratch, a visual identity system, as well as other branding collaterals such as storefront signage, brand messaging, pin badges, uniform designs and more.

One of the key directions adopted to give the brand a face is by incorporating a mascot as the logo. To represent the voice of power, we have designed a doberman mascot as the logo mark. The choice of a Doberman as the brand’s mascot is symbolic of several key attributes: Loyalty: The Doberman is renowned for its loyalty and devotion, reflecting CryptX’s commitment to providing exceptional service to its members. Intelligence: The breed is known for its intelligence and problem-solving abilities, symbolising the sophisticated and thought-provoking experiences offered by CryptX. Strength: The Doberman’s physical strength represents the resilience and endurance required to navigate the demands of a high-pressure lifestyle. Elegance: The Doberman’s sleek and elegant appearance aligns with the luxury and sophistication associated with the brand.