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Crypto World in a Playful Way – DeFinity Game for 1Inch by Moloko Creative

Crypto World in a Playful Way – DeFinity Game for 1Inch by Moloko Creative

The creative agency Moloko developed a board game that combines immersion in the world of DeFI through the study of words in an interactive format. There are three difficulty levels, team play, explaining words, and creativity – who will be the first to reach the finish line? The team at Moloko Creative combined all these elements in the DeFinity Board Game for the 1Inch crypto brand.

In the created game, teams advance along a large playing field, guessing and explaining words for a while. There is much unpredictability in the game – the difficulty level depends on what falls on the dice, and how to explain a word is determined by the square on the field.

Therefore, the teams are constantly on the edge of their seats! Depending on whether a team guesses a word correctly or not, movement takes place along the field. But, not everything is so simple! During a special round, when the team reaches a special 1Inch square, the competition increases, because they need to make sure it’s their team that guesses the word.

The agency team tried to imagine what the DeFi world might look like in isometry – the result was an atmospheric, futuristic 1Inch city with neon accents that instantly enveloped the atmosphere of cyberpunk.
At the same time, it was important to integrate the brand’s mascot – this is how the branded unicorn appears in front of us in the illustrated city of 1Inch, as well as on a special field.
The game, in the spirit and style of “Blade Runner”, turned out to be atmospheric and detailed, attracting the eye and prompting you to test your skills on the field.

CREDIT

  • Agency/Creative: Moloko Creative
  • Article Title: Crypto World in a Playful Way – DeFinity Game for 1Inch by Moloko Creative
  • Organisation/Entity: Agency
  • Project Type: Illustration
  • Project Status: Non Published
  • Agency/Creative Country: Lithuania
  • Agency/Creative City: Vilnius
  • Market Region: Europe, North America
  • Project Deliverables: 2D Design, Creative Direction, Illustration
  • Industry: Financial
  • Keywords: Crypto board game development and illustration

  • Credits:
    Creative Director: Denis Misyulya
    Creator: Darya Ivashka
    Art Director: Anna Mikhnevich
    Art Director: Elena Razenkova
    Designer and illustrator: Valeriya Kazyuchits

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