Meet Crunchos — the boldest, crispiest snack brand from Americana Snacks Egypt, crafted for a new generation of flavor seekers. Designed to capture the spirit of Gen Z and young Millennials, Crunchos blends bold taste with an even bolder personality. Light, airy, and irresistibly crunchy, each puff delivers a big burst of flavor that turns ordinary snacking into a full-on experience.

Whether you’re on the move, hanging out with friends, studying late, or just vibing solo, Crunchos is your mischievous, anytime companion — delivering flavor-packed bites and a punch of personality in every handful.

At Colada, we built the brand from scratch — starting with strategic positioning and brand naming, and moving into the creation of a complete identity system. The visual world of Crunchos is dynamic and expressive, featuring loud color palettes, exaggerated typography, custom flavor icons, and a cheeky tone of voice that doesn’t take itself too seriously.

The packaging design for Crunchos balances vibrancy with clarity—using rich background hues and punchy accent colors to differentiate flavors while maintaining a cohesive visual system. We incorporated the signature wavy chip as a dynamic graphic device, anchoring each pack with movement and appetite appeal. The layout maximizes logo visibility while allowing space for playful iconography and variant names, reinforcing both brand consistency and flavor discovery. Designed for both digital and physical shelves, the packs are optimized for instant recognition and shareability.

Crunchos isn’t just a snack. It’s a statement.
And it’s unapologetically loud.