The best coffee beans are harvested from famous coffee regions in Vietnam along with the unique “secret” of roasting to create excellent cups of coffee.

Crman Coffee is a prestigious coffee brand, trusted by many domestic and international customers. When enjoying Crman Coffee products, customers not only feel the superior quality but also experience the unique, unforgettable flavour. Therefore, Crman Coffee is not only an ideal choice to enjoy every day but also a meaningful and sophisticated gift.

Our design idea starts from the message “Activate creative potential”, a message containing many unique suggestions and images. We have selected and arranged the core elements to create a typical and meaningful graphic image. First, we focus on affirming the position and quality of the product, expressed through meaningful and clear symbols. The criteria: The carefully selected raw material area and the unique roasting process are also subtly integrated, to convey the dedication and sophistication in each stage of production.

Finally, we emphasize the interesting experience that the product brings, creating a strong connection between customers and the brand. All these elements are harmoniously arranged in the design, creating a lively and attractive whole.

Inspired by the Minimalism design style – Minimalist, modern design, using unique, selected images to create a key visual that runs throughout the entire product identification system of Crman Coffee. This design style not only honors simplicity but also emphasizes the sophistication in every detail, helping the product exude a modern and luxurious beauty. This makes the product easily recognizable and makes a strong impression on the viewer.

In this project, Lucky Brand Agency acts as a creative consultant, designing brand publications, product identity system (Product packaging)