Crive is an architectural office/studio that does not follow standards, its strong and daring personality is a differential that is transmitted through its projects.
The main challenge was to build a brand different from everything and everyone else, an authentic, young brand that doesn’t follow rules and has its own style.
Identify the main characteristics that make the Crive brand who it is, develop a clear personality and transform these attributes into visual elements.
Create a disruptive visual language with a strong personality, promoting recognition and connection with the public
The brand transits between the obvious and the illusory. One of the purposes was to establish a strong identity with meaning, so that through it, the company can pass on its true experience.
About the audience:
They are people of all genders, aged between 22 and 39 years, mostly couples or young entrepreneurs, who like the new and not the ordinary.
In general, they are people who value innovative environments and who seek quality in the first place, usually go out with friends to cool places.
About the name:
For the development of the name, we had as main reference the album by singer Luísa Sonza, Doce22, which is an ironic reference to her sweet 22 years of life.
The name Crive has the same ironic twist behind the reference, the incredible 5 years of college of Vitor Peixoto, the person behind the studio.
Crive was taken from the words “Amazing + Five”. The combination of a word in Portuguese and another in English was necessary for the brand’s strategy, as Crive may in the future be a studio that works with fashion design and can operate outside the country.
One of the main challenges of the name would be not to express anything that linked the name of the brand to architecture, and hide the irony of the chaotic 5 years of college of its creator.
And so Crive was born!
- Agency/Creative: Lineker Design
- Article Title: Crive Arquitetura Branding
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Tianguá
- Market Region: South America
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Mark, Brand Naming, Brand Strategy
- Industry: Real Estate
- Keywords: Brand visual identity brand design logo naming
Desenvolvimento: Landerson Lineker