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Cremissimo Packaging Relaunch

Cremissimo Packaging Relaunch

Clear, contemporary and simply yummy – this is the new look for Cremissimo at POS. With a trendy design, HAJOK has put Cremissimo in a completely new light. The logo has been simplified and modernised. The lettering has been removed from the heart-shaped imagery and now interacts with the spoon as a new key visual, placing the soft, spoonable creaminess at the centre of the design. The previously rather artificial colour scheme has given way to a rich range of colours. The sustainability of the pack has gained prominence with a paper-look flash and illustrations. The Cremissimo portfolio appeals with a distinct visual identity, providing more stand-out effect to help quickly find your favourite variety, while really making you want to enjoy some super-smooth ice-cream!

CREDIT

  • Design Agency: HAJOK Design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Cremissimo Packaging Relaunch
  • Brand / Project Name: Cremissimo / Redesign
  • Strategic Deliverables: Research / Insight, Trend Analysis
  • Design Deliverables: Branding, Rebranding, Brand Identity, Brand Guidelines, Graphic Design, Photography, Brand Redesign, Packaging Design, Logo Development
  • Location: Germany
  • Market Country: Germany
  • Market Region: Europe
  • Product Category: Dairy
  • Consumer Packaging Format: Pot
  • Consumer Substrate / Material: Plastic, 100% recyclable plastic

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