Cheddar is a delivery-based burger concept based in Kuwait. They’ve commissioned us to design a unique visual Identity that will resonate to their target audience; middle aged males and females.
Approach: With burgers and fries being Kuwaiti’s most lovable meal and given the massive competition, it became clear to us that the brand direction should be bold in order to stand out in this fierce market. We developed an icon that represents the brand name while merging the first letter with an abstract shape of cheese.
Bold, classic and minimal design approach incorporates the icon as the main brand code and the essence on which we built the brand elements and overall experience.
CREDIT
- Agency/Creative: Credo Agency
- Article Title: Credo Agency Creates New Visual Identity for Burger Concept
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Kuwait
- Market Region: Middle East
- Project Deliverables: Brand Identity, Branding, Identity System, Packaging Design, Research
- Industry: Food/Beverage
- Keywords: burger, Cheddar, food and beverage, restaurant, branding, packaging design, iconic, Bold
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
