“Schieber Winery Szekszárd commissioned our studio to create a new product line design specifically for female target group. The basic concept of the labels was to use archaic Hungarian phrases that have been used on women, but now the frequency of these words usage are worn off. Since these terms – and thus also their meaning – are extinct, so the explanation of wine names were put on the labels, thereby preserving the beauty of our (Hungarian) language and a bit of cultivated wine consumer audience.
Hajadon = unmarried
Fruska = filly
Cserfes = prolix young girl”
CREDIT
- Agency/Creative: Creatum Ltd.
- Article Title: Creatum Ltd. – Wines For Women Schieber Winery
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
