Creativity and Design for the Range of Liquors “Artelicor”

Creativity and Design for the Range of Liquors “Artelicor”

Armoder Arte & Diseño – Artelicor

The company Artelicor entrusts us with the creation of the logo and label design of the range of its five liqueurs. A brand of premium craft elaboration liquors located in San Antonio de Requena (Valencia), born with the spirit of recovering the tradition of making natural liquors. As the initial phase of the branding project, we designed the logo-brand of the liquor company, distinguishing its initials with classic features aimed at reflecting the brand’s premium spirit. In the second phase, inspired by the union of art and liquor, the designer enhances the brand through a distinctive illustration with a color code based on flavor … an “Explosion of color” as an analogy of the nuances of flavor found in each product merges around the highlighted brand with a silver stamping.

CREDIT

  • Design Agency: Armoder Arte & Diseño
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title: Creativity and Design for the Range of Liquors “Artelicor”
  • Brand / Project Name: Artelicor
  • External Design Credits: Creativity / Design / Illustrator: Giovanni Acquaviva
  • Project Type: Corporate Brand Creation
  • Design Deliverables: Corporate Environment Design, Corporate Graphic Design, Corporate Branding, Corporate Brand Identity
  • Location: Spain
  • Market Country: Spain
  • Market Region: Multiple Regions
  • Product Category: Spirits
  • Consumer Packaging Format: Bottle, Box
  • Consumer Substrate / Material: Glass, Pulp Paper

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
1
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
1
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
1
Good
Vote
0
Bad
Vote
0