” The entire package and brand image was made with one character in mind – the monarch butterfly caterpillar.The stylistics, typography and design are all celebrating the developing character of this creature. The package is orientated on the duality of the caterpillar – both negative, as a caterpillar, and positive, when transformed into a butterfly, important presence in the orchard.The letters from the logo are also suggesting this duality – putting accent on the metamorphosis of the caterpillar.The luxurious embossed logo on the deep blue aluminum simply invites you to enjoy and discover what’s inside. The embossed effect is giving depth and stability to the whole graphical composition.”
CREDIT
- Agency/Creative: CreativeByDefinition
- Article Title: CreativeByDefinition – Caterpillar
- Project Type: Packaging
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
