This is where tradition meets attitude. Inspired by the fierce spirit of the Korean tiger, Gogiya is bold, untamed, and unapologetically social. Custom graphics, dynamic visuals, and a high-contrast aesthetic make every detail of the brand as powerful as the flavors on the table.

The tiger stands at the heart of Gogiya, an emblem of Korean strength, courage, and unshakable presence. A symbol of those who take control of the fire, who feast with intention, who master the grill. Whether you’re stacking your plate, perfecting your sear, or raising a glass, every moment is a challenge to go bigger, bolder, and all in.

The design process behind Gogiya was fueled by the heat, movement, and energy of the grill. Every element—typography, color, and texture—was chosen to mirror the fire-lit atmosphere of Korean BBQ. The bold, modern typefaces balance tradition with an edge, while the color palette of fiery reds, deep blacks, and charred textures reflects the intensity of the flame.

Gogiya is not just Korean BBQ. It’s a movement. Fire-lit grills, sizzling meats, and bold flavors come together in a high-energy space where every bite is an experience. It’s the thrill of the sear, the crackle of the flame, and the unspoken challenge to master the grill.

From the perfect cut of meat to the last sip of soju, Gogiya fuels the night. Whether you’re flipping brisket, stacking banchan, or going all-in on the ultimate feast, it’s all about playing with your food, owning the flame, and making every meal legendary.

Slogan: Play With Your Meat.
Mission: To reinvent Korean BBQ as an immersive, high-energy experience, where tradition is amplified, flavors are turned up, and every meal is a celebration of fire, food, and culture.