Creative Direction Strikes a Balance Between Lifestyle, Finance and Sport for International Tax Consultancy

Creative Direction Strikes a Balance Between Lifestyle, Finance and Sport for International Tax Consultancy

Juno Sports Tax specialise in providing clear and responsible tax advice to footballers and their advisors in the top tiers of English football.

In mythology, Juno was an ancient Roman goddess and regarded as the protector – the perfect starting point for a tax firm set on protecting the wealth of its clients through financial mentoring and planning.

The logo identity

The challenge was to strike a balance between sport, lifestyle and finance protection, evoking a sense of the world professional footballers are accustomed.

A dynamic shield comprises of an emphatic representation of Juno and decorative peacock. All core elements from the logo are used across digital and print, including the golden outer line of the shield – an abstract letter ‘J’. This is used to great effect on photography, with a series of acrobatic footballers encapsulated within these graphic assets to visually protect them. An enriched colour palette is used to provide an elegant backdrop to all brand assets.

A bespoke digital experience

The goal of the web design was to create an elegant, intuitive and inspiring website which supports Juno’s projects, company ethos and messaging.

Using WordPress’ content management system and their Gutenberg editing experience, we designed a bespoke website for Juno to bring their brand assets to life online. As the site needed to be extremely flexible, WordPress was the perfect option, giving the team at Juno complete control over every aspect of the site.

Dramatic layouts, bold photography as well as subtle details and animations all help in giving the Juno brand heritage and credibility from day one.

CREDIT

  • Agency/Creative: Creative Direction
  • Article Title: Creative Direction Strikes a Balance Between Lifestyle, Finance and Sport for International Tax Consultancy
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: Leicester
  • Market Region: Global
  • Project Deliverables: Art Direction, Brand Design, Brand Identity, Brand Strategy, Brand Tone of Voice, Branding, Creative Direction, Design, Graphic Design, Icon Design, Logo Design, Typography, User Experience, Web Design
  • Industry: Financial
  • Keywords: Juno Sports Tax, Creative Direction, Professional Services, Corporate branding

  • Credits:
    Marketing Director: Dominic Shaw

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