Creative By Definition - Squeeze Lemon - World Brand Design Society

” The goal of this concept was to provide a strong impact lemonade package with minimal design intervention.
” The design breaks free from the classical labels. ”

The illustration with its mathematical precision was created to translate and build the story of the lemon quickly becoming lemonade.
The identity of the bottle is evoking its unique soul & personality. It is playful, modern with a hint of classical style.
The concept brings together two very distinctive elements – a lemon and a corset and creates a connection between the title and the beverage.
After that, the story of lemonade packaging quickly writes itself.”