Creative Branding + Identity for Micro-brewery
Traina Design – Moto Sonora Brewing Co.
Traina was approached by 2 desert-dwellers + Tucson natives to create a branding identity that combined their love for gritty Moto-culture, the desert, and craft beer. We created the brand name ‘Moto Sonora’ as well as their flagship brews the authentically represent and attract dusty travelers, adventure-seekers, and even desk jockeys in search of performance-engineered beer. Through the implementation of warm earth tone colors, we infused the familiarity of the gritty desert landscape into the brand’s livery, while leveraging vintage racing elements across the brand’s multiple touch points. From can packaging design to coasters, tee shirts, pints and more, we are proud to share the story we helped bring to life.
- Design Agency: Traina Design
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Creative Branding + Identity for Micro-brewery
- Brand / Project Name: Moto Sonora Brewing Co.
- Project Type: Corporate Brand Creation
- Strategic Deliverables: Corporate Brand Naming, Corporate Brand Strategy, Corporate Product Naming, Corporate Tone of Voice
- Design Deliverables: Corporate Graphic Design, Corporate Brand Creation, Corporate Brand Experience, Corporate Branding, Corporate Brand Identity, Corporate Brand Identity System, Corporate Retail Brand Design, Corporate Rebranding, Corporate Brand Digital Design
- Location: United States America
- Market Country: United States America
- Market Region: North America
- Product Category: Beer & Cider
- Extra: Service Brand Deliverables: Digital Ad Campaign, Digital Advertising, Digital Animation, Digital Promotional, Digital Website, Retail Design, Signage Exterior, Signage Interior, Social Media, Social Media Campaign
- Industry Category: Food/Beverage, Retail