Creatique Designs Branding and Packaging for A Happy Koala
Spanish agency Creatique has designed from the very beginning the branding and packaging of a Barcelona-based kidswear brand, called A Happy Koala, which is passionately dedicated to an innovative local product: 100% organic cotton collars that, unlike conventional wool scarves, warm babies up while protecting and caring for their skin, thanks mostly to their enveloping shape. As a result, Creatique has created a brand that represents its core values: warmness, respect for sustainability and distinction through a genuine tone, which can be easily identified in the friendly-koala-shaped packaging.
CREDIT
- Design Agency: Creatique
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Creatique Designs Branding and Packaging for A Happy Koala
- Brand / Project Name: A Happy Koala
- External Design Credits: Creative Director Cristina Latorre, Marketing Strategist Maite del Mundo, Copywriter Pablo Gandía, Design Assistant Covi Segovia, Photographer Carles Rodrigo
- Strategic Deliverables: Brand Architecture, Brand Naming, Brand World, Tone of Voice
- Design Deliverables: Packaging Design, Photography, Brand Identity, Branding, Brand Creation
- Location: Spain
- Market Country: Spain
- Market Region: Europe
- Product Category: Fashion
- Consumer Packaging Format: Sleeve, koala-shaped packaging
- Consumer Substrate / Material: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
