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Creatique Designs Branding and Packaging for A Happy Koala

Creatique Designs Branding and Packaging for A Happy Koala

Spanish agency Creatique has designed from the very beginning the branding and packaging of a Barcelona-based kidswear brand, called A Happy Koala, which is passionately dedicated to an innovative local product: 100% organic cotton collars that, unlike conventional wool scarves, warm babies up while protecting and caring for their skin, thanks mostly to their enveloping shape. As a result, Creatique has created a brand that represents its core values: warmness, respect for sustainability and distinction through a genuine tone, which can be easily identified in the friendly-koala-shaped packaging.

CREDIT

  • Design Agency: Creatique
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Creatique Designs Branding and Packaging for A Happy Koala
  • Brand / Project Name: A Happy Koala
  • External Design Credits: Creative Director Cristina Latorre, Marketing Strategist Maite del Mundo, Copywriter Pablo Gandía, Design Assistant Covi Segovia, Photographer Carles Rodrigo
  • Strategic Deliverables: Brand Architecture, Brand Naming, Brand World, Tone of Voice
  • Design Deliverables: Packaging Design, Photography, Brand Identity, Branding, Brand Creation
  • Location: Spain
  • Market Country: Spain
  • Market Region: Europe
  • Product Category: Fashion
  • Consumer Packaging Format: Sleeve, koala-shaped packaging
  • Consumer Substrate / Material: Pulp Carton

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