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Creation of New Russian Brand of Dairy Products Design by CBA NVM

Creation of New Russian Brand of Dairy Products Design by CBA NVM

The Mission: Molochniy Gurman launches a new local dairy product brand for the Russian market. For this launch, Molochniy Gurman has called on CBA NVM’s teams in Russia for the branding and packaging portion of the range.

The Solution: We focused on the strength of taste and the special pleasure provided by those products
So we created the “Milk with a face” concept. An emotional positioning built on the enjoyment of the taste of dairy products.

CREDIT

  • Design Agency: CBA NVM
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Creation of New Russian Brand of Dairy Products Design by CBA NVM
  • Brand / Project Name: Molochniy Gurman
  • Strategic Deliverables: Research / Insight, Brand Strategy
  • Design Deliverables: Packaging Design, Brand Identity, Branding
  • Location: Russia
  • Market Country: Russia
  • Market Region: Europe
  • Product Category: Dairy
  • Consumer Packaging Format: Bottle, Pot, Sachet
  • Consumer Substrate / Material: Pulp Carton, Pulp Paper

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