Creation of New Range of Durum Wheat Flour
Project made for Selezione Casillo, leading italian company in wheat commercialization.
Aim: to create a brand and offer able to express the exceptional union between the leading company in durum wheat semolina and great Italian chefs. The products, all of durum wheat semolina, are exceptional, developed and tested to offer the best results in the kitchen – pizza, pasta, bread, leavened cakes, shortbread cakes and fried products. Elegance, quality, service and food appeal are the main values of the brand whose target is both expert cooks and lovers of good food and cooking.
- Design Agency: NEOM
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Creation of New Range of Durum Wheat Flour
- Brand / Project Name: Semole d'Autore
- External Design Credits: Roberto Sammartini Photographer
- Strategic Deliverables: Brand Architecture, Brand Naming, Brand Strategy, Tone of Voice, Product Naming
- Design Deliverables: Illustration, Photography, Brand Identity, Brand Creation, Graphic Design, Brand Guidelines
- Location: Italy
- Market Country: Italy
- Market Region: Europe
- Product Category: Bakery
- Consumer Packaging Format: Flow-Pack
- Consumer Substrate / Material: Pulp Paper