Kellogg’s Russia launches a new local breakfast cereal and cookie brand for 5-10 year olds: Dinosaurs. For this launch, Kellogg’s called on CBA NVM’s teams in Russia for the branding and packaging portion of the range. The result? A T-Rex as the main character, a warm, proprietary typography, and jungle-like packaging, all with a predominance of blue.
CREDIT
- Agency/Creative: CBA NVM
- Article Title: Creation of New Local Brand for Kellogg’s Dinosaurs Cereals and Biscuits
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Multiple Regions
- Project Deliverables: Brand Creation, Brand Identity, Branding, Illustration, Packaging Design, Product Naming, Research, Tone of Voice
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
