INXS is a new women’s sportswear brand that stands for equity and tolerance in the world of athletics.The brand is designed to empower women of all backgrounds
and abilities to participate in sportsand fitness activities, while also promoting an inclusive and accepting culture.
The INXS brand believes that everyone deserves the opportunity to participate in sports, regardless of their age, gender, race, or physical ability.Their clothing is designed to fit all body types and to provide comfort and support during physical activity.
INXS understands that women have different needs and preferences when it comes to sports clothing, and they strive to meet those needs through innovative designs and materials.
In addition to their commitment to equity and tolerance, INXS also takes sustainability seriously. They use eco-friendly materials and manufacturing practices whenever possible to reduce their environmental impact. The brand is committed to making a positive impact on the world and promoting a healthier and more sustainable future.
Overall, INXS is a brand that promotes both physical and social well-being. Their mission is to empower women to be their best selves, both on and off the field, while also creating a more inclusive and tolerant world for all.
The typography wants to be sporty while keeping a feminine and slender side we also have the x which represents the graphic element of the brand,it is characterized by two arcs that cross and symbolize the equity and tolerance which is the main message that wants to convey the brand.
In terms of color, we have two main colors: a black midnight velvet and a white alabaster.
In terms of secondary colors, we have a colorful palette that represents the universality of gender.
- Agency/Creative: Iliaz
- Article Title: Creation of a Visual Identity for a Women’s Activewear Brand That Stands for Equity and Tolerance
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Morocco
- Agency/Creative City: Casablanca
- Market Region: Africa
- Project Deliverables: Brand Creation, Brand Identity
- Industry: Health Care
- Keywords: acivewear, women, equity, tolerance, sport,
Art Director: Ilias Zarrouk