Mo Eo Street Food is a small van car selling fast food and drinks on the street in Danang City. Mo Eo has become popular and familiar with citizens who want to enjoy food and beverage outside their homes.
The idea of the brand is based on the combination of the name “Meo” (Cat) – Mo Eo. This is also the sound of cats. We want to use street food to communicate and convey the message throughout Mo Eo’s brand identity.
In addition, Mo Eo Street Food consists of 3 main brand colors: Red, Yellow, and Blue, which represent Vietnam’s tradition. Key Visuals are some main foods illustrated in a creative and unique way. Key Visuals are used in takeaway bags, food containers, and some decorations on the van cars.
People come to Mo Eo Street Food not only for food but also for relaxation and enjoyment. The mascot brings customers a feeling of joy, fun, and comfort. Mo Eo Brand can take advantage of the mascot to make a mascot uniform welcoming customers.
Mo Eo Street Food also gives customers some stunning stickers for gifts and in this way, they will remember the brand which is friendly and eye-catching.
Process of Mo Eo branding design: Searching Idea, Briefing, Creating Moodboard, Sketching, Logo Guidelines, Developing brand assets, Overviewing and Showcase
We do not just create the brand, but we also implant the images of the cat into customers, and when some images of funny cats pop up in their heads, they might remember Mo Eo Street Food. That’s precise what brand strategy is all about evoking a positive, long-lasting emotional response from your customers about fast food, street, and Mo Eo’s character.
- Agency/Creative: Ceris Creative
- Article Title: Creating the Brand Identity of Mo Eo Street Food – Purring with Flavor and Fun on Danang’s Streets
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Da Nang
- Market Region: Asia
- Project Deliverables: Brand Identity, Illustration
- Industry: Food/Beverage
- Keywords: street food, cat, food, illustration, vietnam, brand identity
Creative/Art Director: Phuoc Thien
Designers: Yen Nhi, Phuong Thao
Photographer: Nam Hung
Motion Designer: Phuong Thao