Creating New Packaging Design for Energo! Food Supplements
Energo! Is a food supplement product brand that is made for the middle and upper market segments that have very dense activities. Through analysis and benchmarks with several competing products, we help our clients to design brand names, brand identity colors, brand identity, packaging design and design for branding.
In this packaging design session, we made bold colors of red and purple flank. Besides being conspicuous on store shelves, this color gives a unique, uplifting and premium impression. Exclamation mark symbols as brand icons, still appear as markers of brand identity. This design combination provides a stopping power effect when potential customers are looking for food supplements.
- Design Agency: Widarto Impact
- Organisation/Project Type: Agency, Non Published Concept Design
- Article Title: Creating New Packaging Design for Energo! Food Supplements
- Brand / Project Name: Energo! Food Supplements Packaging Design
- Strategic Deliverables: Brand Architecture, Research / Insight, Brand Naming, Brand Strategy, Product Naming
- Design Deliverables: Packaging Design, Brand Identity, Identity System, Structural Design, Branding, Brand Creation, Graphic Design, Brand Guidelines, Brand Advertising
- Location: Indonesia
- Market Country: Indonesia
- Market Region: Asia
- Product Category: Medical
- Consumer Packaging Format: Bottle
- Consumer Substrate / Material: Plastic, Food grade plastic bottle with shrink.