Creed wanted to create an experience that would help its customers celebrate the Lunar New Year. These Chinese red packets come in a set of 8 coordinating envelopes and a box which were designed to honor a gift giving moment and culturally significant time of the year. The patterns were created using a gold foil, clear spot varnish, and a printed tone-on-tone shade of red Pantone for a subtle contrast.
CREDIT
- Agency/Creative: Christine Clayton Design
- Article Title: Creating Celebratory Packaging for the Chinese New Year
- Organisation/Entity: Freelance, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: Multiple Regions
- Project Deliverables: Graphic Design, Packaging Design, Photography, Research
- Format: Box, Sleeve
- Substrate: Pulp Board, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
