Jamal Akbarov – Molli
“Molli is a new brand of yogurt, which was produced for local markets of Uzbekistan & Central Asia. Dairy producer decided to enter market with a new brand and I helped them to do it. I researched market, and noticed that a majority of products did not use a “Brand image” for creating their brand. All of them used a standart packaging design (cows and something like this). I suggested to use a different concept for this brand. Fish «Molli» has become a new symbol of brand. I was looking for a positive image for this product. I tried to create a unique color-graphic concept of packaging, which will be recognizable and remind consumers about product all time and anywhere.”
CREDIT
- Agency/Creative: Jamal Akbarov
- Article Title: Creating Brand and Packaging Design for Fruit Yogurts for Uzbekistan Market
- Organisation/Entity: Freelance Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: Uzbekistan
- Market Region: Asia
- Format: Pot
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
