• Project

  • Region

  • Industry

Creating and Capturing Love, the Intriguing Story Behind ‘Noi Due’ Wine Labels Created by Andrea Castelletti Studio

Creating and Capturing Love, the Intriguing Story Behind ‘Noi Due’ Wine Labels Created by Andrea Castelletti Studio

The result of the union between Lambrusco Grasparossa di Castelvetro DOP and Sorbara DOC, “Noi Due,” is a fresh wine, perfect for aperitifs and romantic evenings. Its label, printed on fine Fedrigoni Manter Constellation Jade paper, adds a touch of elegance and sophistication, underlining the importance and exclusivity of this unique wine.
But what truly makes the label experience of “Noi Due” unique is the fact that the wine is released on the market with two different labels. The various die cuts, emphasizing different details of the two depicted dancers each time, add depth and dynamism, creating an engaging visual effect that perfectly complements the wine’s theme.

And there’s an additional element that makes “Noi Due” even more special: its name. This wine carries an emotional dedication from the owner of La Piana Winery to his ex-wife, a tribute to their past union and the bond that united them. It’s a touch of romance and nostalgia that adds an even deeper meaning to every sip, transforming every moment shared around a glass of “Noi Due” into an unforgettable experience.

Furthermore, each vintage of “Noi Due” will present two different labels: with the arrival of each new vintage, the family will be enriched by two new versions of labels, thus celebrating the love and inclusivity that characterize the spirit of this wine.

The journey of “Noi Due” is not just about the wine itself, but also about the stories it tells and the emotions it evokes. It’s a celebration of love, unity, and the beauty found in the intricate dance of life. Each bottle is a testament to the craftsmanship and passion of those behind it, a reflection of the rich history and culture of the land from which it comes. From the vineyards to the glass, “Noi Due” invites you to savor every moment and appreciate the memories created with every sip.

CREDIT

  • Agency/Creative: Andrea Castelletti Studio
  • Article Title: Creating and Capturing Love, the Intriguing Story Behind ‘Noi Due’ Wine Labels Created by Andrea Castelletti Studio
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: Milan
  • Market Region: Europe
  • Project Deliverables: Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: dance, wine, lambrusco, sparkling

  • Credits:
    Concept and Design: Andrea Castelletti
    Still-life photo: Marco Biancucci

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
4
Good
Vote
3
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
4
Good
Vote
3
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
2
Good
Vote
5
Bad
Vote
0