Voice – Hugh Hamilton Wines
Hugh Hamilton required a label for their Black Sheep Club— an exclusive member only wine. This wine is not available to the general public and only for sale to Black Sheep Club Members. The packaging had to convey a sense of exclusivity and, importantly, stand out at cellar door as an incentive for visitors to join the club.The label incorporates established Hugh Hamilton brand elements—The Black Sheep and HH Pattern, and presents them in a unique round label format designed to differentiate the product within the broader Hugh Hamilton portfolio and stand out at cellar door. Members Exclusive and Black Sheep Club messaging is paired with ornate foiling on luxury paper to reinforce the wines exclusivity and desirability.
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Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
