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Create the New Kiri Yogurt

Create the New Kiri Yogurt

After successfully introducing Kiri’s milk range into the Moroccan market, we started working on the creation of the yogurt range, heart and soul of Kiri stretching project. Inspired by its brand platform, “Le plaisir vrai de la nature”, design comes almost as an evidence. The biggest challenge for this project was to establish the right balance between the brand’s cues support of the iconic “Kiriness” and yogurt category codes: indulgence, texture and freshness. Packaging design had to be different enough from the competition thus we created four specific yogurt ranges: Ferme, Brassé, Nature and Duo (an innovation for the Moroccan market).

CREDIT

  • Design Agency: Pointbleu Design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Create the New Kiri Yogurt
  • Brand / Project Name: Kiri Yogurt Packaging Design
  • Strategic Deliverables: Product Architecture
  • Design Deliverables: Packaging Design, Illustration, Graphic Design, Retail Brand Design
  • Location: Spain
  • Market Country: Morocco
  • Market Region: Africa
  • Product Category: Dairy
  • Consumer Packaging Format: Pot
  • Consumer Substrate / Material: Plastic

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