After successfully introducing Kiri’s milk range into the Moroccan market, we started working on the creation of the yogurt range, heart and soul of Kiri stretching project. Inspired by its brand platform, “Le plaisir vrai de la nature”, design comes almost as an evidence. The biggest challenge for this project was to establish the right balance between the brand’s cues support of the iconic “Kiriness” and yogurt category codes: indulgence, texture and freshness. Packaging design had to be different enough from the competition thus we created four specific yogurt ranges: Ferme, Brassé, Nature and Duo (an innovation for the Moroccan market).
CREDIT
- Agency/Creative: Pointbleu Design
- Article Title: Create the New Kiri Yogurt
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Africa
- Project Deliverables: Graphic Design, Illustration, Packaging Design, Product Architecture, Retail Brand Design
- Format: Pot
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
