Project Description: Bridging Creativity and Community Through Thoughtful Branding

Create Austin, a groundbreaking initiative led by the Long Center, was developed to serve as a vital connection between Austin’s creative community and the City’s cultural funding initiatives. Tasked with distributing Hotel Occupancy Tax (HOT) funds to support artists, musicians, educators, and organizers, Create Austin needed a brand identity that embodied accessibility, inclusivity, and creative empowerment. Their goal was clear: to ensure that Austin’s vibrant creative community had a streamlined, intuitive, and inspiring way to access the funding and resources available to them.

Seventh Scout was engaged at the earliest stages of the project, collaborating directly with Long Center leadership to shape the vision from concept to execution. Our involvement went far beyond traditional branding—we helped define Create Austin’s purpose, positioning, and communication strategy to ensure it truly resonated with the creative sector it serves. From the initial brainstorming sessions to the final launch, our work was rooted in the understanding that this brand had to be as dynamic and adaptable as the community it supports.

We developed a bold, modern brand identity that visually reflects Create Austin’s mission. The logo and design elements embrace flexibility, allowing for easy adaptability across multiple platforms while maintaining a consistent presence. The color palette was intentionally chosen to be vibrant and engaging, symbolizing the diversity and energy of Austin’s creative scene. The typography and graphic elements were designed to feel fresh, contemporary, and accessible—inviting creatives of all disciplines to engage with the organization.

Beyond branding, we worked with Create Austin to ensure that their messaging was clear, inclusive, and action-oriented. Our goal was to establish them as a trusted hub where creatives can seamlessly access funding opportunities, tools, and resources to grow their work and sustain their careers. The final identity captures the spirit of creativity and collaboration, empowering Austin’s artists and cultural organizations to thrive.

Seventh Scout is honored to have played a role in shaping this important initiative, ensuring that Create Austin is not just a name, but a movement that fuels the city’s artistic future.