Black thistle tasked Form with creating and developing their brand identity, packaging, e-commerce website, and new visual style. The brief was to create a traditional feel with a modern twist, refined and serious, deeply rooted in Celtic tradition. The logo marque takes influence from the three-sided Angus Trinity Knot, developing a custom marque and Celtic patterns for the brand and looked to develop this into all aspects of their identity from subtle black modern celtic foil detailing on print material to the cut crystal glassware used to serve the drink. The Labeling has been designed to sit on the shelf as if it has always belonged and becoming to the masses, a real drinking spirit rather than just merely just sit on a shelf.
To mark the launch of the new purpose-built distillery in Angus, Black Thistle decided to release 2 products, their signature gin, vodka. Working with Black thistle to develop the personalities of each of their new product range, whilst maintaining a cohesive visual modern celtic style. Incorporating subtle hidden messages within the foil detailing coupled with a tactile matt black paper stock, this was done to elude to the ingredients and history, traditions inside that although are there are not visible to the naked eye. We wanted to embed some history, tradition like the Celtic stone carvings you see around Scotland, so these are integrated into the label in a very subtle fashion.
Working with Grant Anderson we documented the distilling process and journey to launching their initial products to market.
- Agency/Creative: Form Digital
- Article Title: Create a Modern New Look Embedded with Tradition and History
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Branding, Graphic Design, Identity System, Packaging Design, Photography, Product Naming, Rebranding, Research, Retail Brand Design
- Format: Bottle, Box
- Substrate: Glass Bottle