Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Crate – Conceptual Coffee Brand Design

Crate – Conceptual Coffee Brand Design

Crate is a conceptual artisan coffee brand established in 1990. The brand targets the youth and mainly aims to attract young hip adults who are essentially coffee lovers. The colors chosen are earthy neutral colors to reflect the brand’s essence. Shades of brown and contrasting green reflect the colors of coffee beans/ wood/ and give an overall urban hip feel to the brand. The brand name is clearly highlighted in the illustrations, visualizing a cube in different settings to represent the word crate abstractly.

CREDIT

  • Design Agency: Xhbt
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Crate – Conceptual Coffee Brand Design
  • Brand / Project Name: Crate Coffee
  • External Design Credits: Designer & Illustrator: Mariam Mahmoud
  • Strategic Deliverables: Brand Architecture, Brand Naming, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Branding, Graphic Design
  • Location: Egypt
  • Market Country: Egypt
  • Market Region: Middle East
  • Product Category: Beverages
  • Consumer Packaging Format: Cup, Sachet, Sleeve, Tin
  • Consumer Substrate / Material: Plastic

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
3
Good
Vote
2
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
4
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
4
Good
Vote
0
Bad
Vote
0