Objective: Develop a unique brand identity and interior design for Fika Coffee that captures the spirit of ‘Fika’—a Swedish tradition of taking a break to enjoy coffee and companionship. The goal is to fuse traditional Scandinavian elements with modern design sensibilities, creating a welcoming space that encourages relaxation and connection.

Branding Approach: The Fika Coffee logo draws inspiration from the iconic Swedish Fritidshus, reflecting the warmth and simplicity of Nordic design. The chosen typography mirrors the elegance and minimalism of Scandinavian scripts, adding a touch of tradition to the brand’s modern identity. Our illustrations bring to life characters from Nordic folklore, reinterpreted with a contemporary twist to align with the coffee shop’s ethos and to resonate with a diverse audience.

Interior Design: The interior of Fika Coffee is a harmonious blend of modern design and rustic Swedish charm, designed to transport customers to the serene landscapes of Scandinavia. The use of natural materials like wood and stone, along with a palette of earthy tones, creates a cozy yet refined atmosphere. The main seating area features robust, tactile elements and lush greenery, reminiscent of a Swedish forest, complemented by stucco walls and durable brick and stone flooring. The mezzanine level offers a more modern, intimate setting, where clean lines and a lighter color scheme evoke the contemporary Scandinavian home, fostering an environment ideal for relaxation and meaningful conversations.

Together, the branding and interior design of Fika Coffee embody the essence of the Fika tradition, offering a unique, immersive experience that invites customers to pause, savor the moment, and connect with others in a space that feels both timeless and distinctly modern.