A.Livio is a company specialized in marketing and communication that stands out for its unique and innovative approach. Founded with the mission to transform communication into true sensory journeys, A.Livio aims to create memorable experiences that engage all five senses: sight, hearing, touch, taste, and smell.
Here, we will only look at the visual part of the brand, because in addition to that, it has a smell, a taste, a physical presence, and a sound! Activate the playlist at the end of the project to enhance your immersion. You can also enjoy some white tea with a hint of lavender aroma.
The Sensory Elephant
The Sensory Elephant is the brand’s mascot, represented by an elephant symbolizing intelligence, loyalty, strength, and wisdom. Its bright eyes, depicted as a four-pointed star, serve as a visual metaphor for guidance and inspiration, reflecting A.Livio’s mission to lead its clients to success.
It is also prominently featured in the brand, stronger and more representative than ever.
Sensory Elements
The conceptual systematization of the visual identity is based on the five senses and the idea of providing relief and inspiration. The concept of a “sensory journey” forms the foundation, representing the transformation of ideas into tangible and exciting experiences.
Incorporating visual elements, sounds, textures, flavors, and aromas that evoke complete sensory experiences. As Sensory Design is the hallmark of the company’s projects, we have created an identity system where the brand will serve as a presentation case.
CREDIT
- Agency/Creative: Fabio Nasci
- Article Title: Crafting Experiences into Solutions: The Sensory and Innovative Journey of A.Lívio by Fábio Nasci
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: São Paulo
- Market Region: South America
- Project Deliverables: Brand Design
- Industry: Professional Services
- Keywords: alivio, visual identity, brand design, animal logo
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Credits:
Creative Director: Fabio Nasci