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Crafting Emotions in Chocolate: The ‘Truly Deeply’ Packaging Experience by Backbone Branding

Crafting Emotions in Chocolate: The ‘Truly Deeply’ Packaging Experience by Backbone Branding

We crafted premium handmade chocolate packaging and naming tailored for cherished moments with your special ones. Drawing on the universally recognized symbol of love and tenderness, our design features a delightful minimalist bunny, capturing the essence of affection with endearing charm. This character is intentionally simple yet emotionally powerful, allowing it to connect with a broad audience and evoke warm, heartfelt emotions.

While love and tenderness are universal emotions, we understand that each individual expresses these feelings uniquely. Hence, our design provides a variety of packaging illustrations tailored to suit diverse personalities and preferences, for both gift recipients and givers. From humble minimalist designs that speak to quiet elegance to vibrant and lively motifs that radiate joy and energy, there’s a variation to suit every personality and occasion. Whether it’s a romantic anniversary, a friendship celebration, or a thoughtful gesture “just because,” the packaging seamlessly adapts to the context, making every moment feel personal and meaningful.

Moreover, designs will be periodically updated, drawing inspiration from various artists, moods, and emotional states. This evolving artistic approach keeps the packaging fresh and collectable — much like seasonal chocolate releases that surprise and delight. Just like chocolate itself, which boasts unexpected flavors like spicy, bitter, and sweet, our packaging will captivate with its diversity and intrigue, ensuring each encounter is a delightful surprise for the senses. Each iteration adds new layers of creativity and uniqueness, transforming every packaging into a coveted piece of art that everyone desires to have and collect. These designs aren’t just wrappers — they become mementos of meaningful moments, tokens people want to keep rather than discard.

Complementing this visual charm, our naming strategy adds an extra layer of sophistication. “Truly Deeply” – a name chosen to reflect the profound connections we share, resonates with the depth of our emotions. It embodies the heartfelt intention behind every gift, making the chocolate more than just a treat — it becomes a meaningful message of love. This combination of thoughtful design, emotional resonance, and elegant naming turns each product into a timeless, cherished experience.

CREDIT

  • Agency/Creative: Backbone Branding
  • Article Title: Crafting Emotions in Chocolate: The ‘Truly Deeply’ Packaging Experience by Backbone Branding
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Armenia
  • Agency/Creative City: Yerevan
  • Market Region: Global
  • Project Deliverables: Brand Design, Packaging Design
  • Format: Box
  • Industry: Food/Beverage
  • Keywords: Chocolate

  • Credits:
    Creative Director: Stepan Azaryan
    Illustration: Marieta Arzumanyan, Mariam Stepanyan, Elina Barseghyan
    Design: Stepan Azaryan, Armen Muradyan, Liana Mazmanyan

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